February 26, 2021

How Do You Do Keyword Research? Ultimate Guide For 2021

How Do You Do Keyword Research

Today you are going to Learn How do you do keyword research in 2021. We are going to explain, How do you do keyword research for our business today.

How Do You Do Keyword Research?

Our goal is that you can generate a brutal list of keywords that will be the beginning of your content strategy.

How to conduct a keyword study to increase your organic or SEO traffic?

This time I want you to learn about the study of keywords in order to find the terms, questions, phrases and other words that interest your customers and that will help you meet your goals, attract more customers, raise your sales or generate more visits to your website.

How to study keywords

The first thing you should do is collect all the words that you consider important for your site or for your service and for your users since you have this first list, you will have to reduce it even more and group, order and prioritize all those terms.

Create your SEO keyword list

Now that you have the terms that you considered ready, it is time for you to decide which sources are the ones you need, I recommend that you try to capture in each keyword, the word, search volume, word difficulty, competitiveness, CPC and current position.

Discovery of clients or stakeholders

If the work will be done internally for a company, you must understand very well their products or services they offer, but above all the stakeholders, that is, their needs and weaknesses of both the company and its customers, only then can you comply with the task of getting the list of keywords.

Explore your site for at least two hours and write down the important words, ask the interested parties about their commercial objectives, what offers or content they handle, what are their keywords, do they have a new product or service, types of audiences, list of competitors and in which region they operate.

Keyword brainstorming

Invite the entire team of the company you are investigating to work with you in the search for keywords, everyone’s ideas will contribute much more because they know the company, they know the customers, the brainstorming sessions with them will contribute much more information that you can find outside.

User / Searcher People

It is important to create your own personal searcher, that is, to comply with the steps for the creation of ideal user profiles, once identified you will be able to get more ideas for keywords, for this you must analyze the features of their profiles to determine if they are relevant to your objectives.

With this, you can not only filter specific searches but also select informative queries.

Keyword lists

If a previous list already exists, start working with it, unless the characteristics of the company have radically changed.

PPC keywords

In the same way, if you already have a PPC (pay per click) list compiled, it can be a good start, perhaps not all those keywords are adequate, but it is a base to start with, the ones you should consider are those that generate conversions at that moment.

Your Google Analytics account can provide you with data for Google Ads PPC as long as both are linked, to do this, go to the menu Acquisition / Google Ads / Search queries and export the data in the desired period, simply export the data in In a spreadsheet, look for terms that give you positive values, with minimal bounce, and have a good conversion, transaction, and income.

Some tips for Google Ads and Google Analytics

When you have your keyword list, enter it into Google Ads or SEMrush to get monthly search volume, word difficulties, and other metrics before considering them for your main list.

Check “Search Queries” in Google Analytics, which gives you the real data that people search on Google.

Keywords in Google Analytics

Keyword Hero is a tool that will convert your words “not provided” into informative data, consider taking into account the keywords that already generate traffic, they may not be important, but they are relevant to your website, then you can use them as a starting point to generate more keywords.

Keywords in Google Search Console

Google Search Console (GSC) helps you to obtain keywords also if you do not have access to words “not provided”.

Competitor keyword research

Although the data on your page is useful to generate keywords, the competition can help you greatly, look for what they are ranking for and you are not and those same terms can help you create your list.

How to find or define the competitors of your keywords?

Keyword Research

It is important to learn to identify your keywords in your competitors, many of which will work for you but it is much better to find search competitors, that is, those who use the same terms as the company for which you are generating this list.

Your own client must inform you about their competitors, but you can also check it by looking at the search pages of the terms that are important, it is a process like collecting keywords from your website, download the common keywords and do the same with the from your competitor, although you should get their entire list, remember that you can rely on Google Ads and SEMrush.

Organize keyword data in Excel

When you have data for a single site that comes from multiple sources, say multiple sheets from Google Ads, SEMrush, and Ahrefs, if you still don’t know-how. Do yourself a favour and learn how to remove duplicates in Excel.

If your list is made up of competitive keywords, combine the data so that everything is within a single spreadsheet line, but if your data is from a single site, but from several sources, it is important that you know how to make duplicates in Excel.

Organize the competitive terms in a single row and check how you compete with the competing pages, but all the terms on a single sheet and check the position of each website.

Use a pivot table in Excel, check that your rows are your keywords, the other fields to the Values ​​area and create metrics such as search volume, word difficulty, CPC, this will accommodate the data for the words in a row.

Keyword gap analysis

This system allows you to check out various competitors and find common terms where they rank and you don’t.

Related Websites

In addition to analyzing the competition, also check the pages with similar content, there you will also find keywords.

Keyword research for local or regional sites

Regular searches are made with information from a single country if what you need is global information it will be necessary to combine the data by word. but if what you are looking for is something more local, the available tools cannot reach that level.

Evaluating your organic keyword research list

When you have the list of keywords, check that each of those words is important for the page and users, it may be somewhat tiring, but it is essential to obtain an optimal list of keywords.

The intent of the seeker

It is important that you know your page very well, what it offers and how its visitors interact, it is vital to be able to determine what is important and what is not.

Match keywords with People

Determine the importance of each word, if it solves any situation or questions from users, evaluate with customer or searcher people before rating your keywords.

How many terms do I have to have on my organic keyword research list?

There is no data on how many terms are required in a list, it depends on several factors, such as resources available for analysis, nature of the words, among other factors, the keywords and what you are able to research will determine the size of that list.

Categorize, sort and group your organic keywords

It is time to put some kind of value relative to the words, regardless of the volume of search queries, not all words are similar, organized in topics and groups, also take into account groups of words that can be classified.

Establish priorities in your words, in main importance, that is, those that have a very high volume and those of secondary importance, that have less volume, but are more competitive, finally the tertiary ones that are only informative words

Competitiveness (KW difficulty, SERP competition, SERP intent)

The importance of the keyword will be an important factor when checking the level of competition of your site, consider metrics such as keyword difficulty, competition, KEI (Keyword effectiveness index), competitive density, among others.

The higher the volume, the more difficult it is to classify a term, the words with little competition are more easily classified.

The intention of the user is something that you must consider, the keyword can be “transactional” because they depend on the user making a transaction, navigation, when the reader searches for a specific and informative brand or page, in which they only seek information

Cost per click

Besides being a PPC metric, it gives us information about organic keywords, it is a signal that we can use to consider the importance of the keyword.

Conversion potential

If a term generates conversion, its priority is higher, terms such as sales, prices, among others, are regularly used to generate a conversion, which gives them real importance.


Knowing in-depth who the list is being generated for, its readers, goals and more, will give us the importance of your products or services.

Position in keyword research or sales funnel

It is also important to identify the place that keywords occupy in the conversion or sales funnel, in order to strategically position those keywords, some of the categories are recognition, consideration and conversion, which we would find in a simple funnel model.

Current keyword positions

When you order your keywords in topics and categories, you are identifying what position they occupy among all the terms and being able to determine actions according to it, so I recommend you to establish that order in your keywords, download SEMrush, it is one of the best tools that can be of much use to you.

Topics / Categories

The heaviest thing about keyword research is precisely ordering the words in topics and categories, google is increasingly demanding for the search for keywords and ends up marginalizing those that it does not consider important, so avoid your work being trash, be sure to do a thorough review of these categories.

This will help you determine what type of content you should answer based on the queries.

Action plan for your keyword research

Having already defined the data, start creating your plan to capture that market in which you are not well off, but that thanks to the keywords, you managed to detect, the idea is to obtain the maximum benefit in each of the visits of your readers or client, try to improve your pages or find a way to make them more attractive, so that the study carried out is really effective.

Keyword research should be the main thing in SEO work, being able to create that complete and relevant list is the basis for optimizing your page and creating new content that really interests your users, but this is a cycle that you must maintain permanently, research, create and update your list and above all, improve your material and presence on your website.

The 09 best free tools to search for a keyword In 2021

The search for keywords or keywords is a fundamental part of any inbound marketing strategy. Determining the keywords that represent an opportunity and their respective long-tail keywords offer you a platform in which you will later develop your favourite strategy to generate content, as well as identify which keywords do not favour your positioning.

The web is full of these tools. There are all kinds of alternatives: online and desktop applications, free and paid, among others.

To make this process as easy as possible, in this article we want to share with you the 9 totally free and most effective online tools to search for keywords.

Best Free Keyword Search Tools

    • Keywordtool.io
    • Ubersuggest
    • Keyword Surfer
    • Keyword Planner Tool by Google
    • Keyword Suggestion Tool by Small SEO Tools
    • Google Trends
    • Soovle
    • Keyword shitter
    • Google Auto Suggest

Here you will find completely free versions. Let’s review each tool in details:

1.  Keywordtool.io

This tool is quite basic, but it is very useful if you are looking for ideas for long-tail keywords, according to your chance of positioning on the main keyword.

The tool has a language selector that allows us to better choose search results. It also allows you to navigate between different search engines: YouTube, Bing, App Store, Google, etc.

Keywordtool.io results are classified by blocks, and the tool uses Google’s autocomplete function to offer terms that users regularly search for and that, therefore, we are interested in knowing for our planning. 

A great advantage of this online software is that it adds long-tail options through prefixes, suffixes and interfixes, which significantly enriches the semantic aspect. In this sense, it also detects genders and plurals.

2.  Ubersuggest.org


Image by Ubersuggest

In the same vein as keywordtool.io, we find another classic of SEO analysis: ubersuggest.org.

This platform uses the Google Suggest function in the same way, although in this case, the only difference is the sampling of the information, which appears in vertical format and allows you to select the most interesting and then easily obtain a table that leads you to your favourite tool for forecasting and observing traffic by keyword.

Sometimes the results are different from those of other similar applications, so I recommend using several to compare results and see if it is a good idea to use a long-tail keyword before you start writing.

3. Keyword Surfer

Keyword Surfer

Image Keyword Surfer

If you use Chrome on your computer, Keyword Surfer is an extension that will be very helpful. And if you have used Keywords Everywhere before, you will notice that it works very similarly, with the advantage that Surfer does not charge you.

With it, you can analyze the search volumes of 70 countries (including Spain, Mexico, Venezuela, Costa Rica, Paraguay, El Salvador, Canada, Argentina, United States) with data such as word counts and the exact keywords of the highest rated pages.

In addition, you can know the cost per click of your primary keyword, estimated traffic on main pages, related searches and more information that will help you in your SEO strategy.

4. Google’s  Keyword Planner Tool  (also called Keyword Planner

Google's  Keyword Planner Tool

Image of Keyword Planner

It is the most used tool of all, by far. It offers you a different vision than the others, since it does not use the autocomplete function but rather looks for a much smarter connection.

With this tool, you will generate ideas for new keywords that are grouped according to the topic or the search context, which significantly facilitates navigation.

Always keep this platform open in a tab to use its “Obtain search volume” function once you have collected information with all the available tools because in this way you will close the investigation circle with the wise opinion of Google.

5.  Keyword Suggestion Tool by Small SEO Tools

Small SEO Tools

Image from Small SEO Tools

On the Small SEO Tools website, the first thing you will find is a search box and a “Suggest” button.

The results of this tool are surprising since what it proposes directly are results that could well be the titles of the articles on the topic sought. Here’s an example with the star request: “search for keywords”. 

6.  Google Trends

Google Trends

Image from Google Trends

This is your option if you want to know internet trends. This way you will be able to return to topics that are relevant at this time for your audience and you will successfully integrate into the conversation of your sector.

This image shows a comparison between two search terms, which will make it easier for you to define your content.

In addition, you will know the trends of each country and even the most important categories regarding an event, such as a sports tournament or the presidential elections, for example.

Without a doubt, it will open up your panorama about global and regional interests, which you can segment and combine as you like. 

7.  Soovle


Image by Svoole

As a curiosity, we would also like to add a link to the unknown soovle.com.

On this page, you will see, in real-time, long-tail keywords in different search engines of some of the most popular pages in the world, such as YouTube, Wikipedia or Amazon. Although it is not very optimized for the Spanish language, it is useful to contrast the autocomplete functions of these engines to see trends.

You have the possibility of creating negative and positive filters, that is, associating certain results or eliminating those that are not of your interest. Take a few minutes to explore the options, as you will find interesting ideas.

8.  Keyword Shitter

Keyword Shitter

Image Keyword Shitter

Keyword Shitter is easy and effective. Its function is to recommend increasingly specific searches with which you can reach well-differentiated audiences. You will get so many options that you will click on «stop»

9.  Google Auto Suggest

Google Auto Suggest

This tool is not official, but it is incredibly useful. You can broaden your horizons by getting better keywords for your content. If you don’t know how to get these keywords, now it’s very easy: go to Google, start typing anything and a list of the words will appear just below the search engine. And ready.

Google Autosuggest is a very interesting resource to show you which are the most searched words or phrases on Google. This is a very simple way to get information to start creating your content.

Last Word:

You asked, How Do You Do Keyword Research?

We also explain that, Best Free Keyword Search Tools…

Hope you got your answer…

Now you have the tools to strengthen your content strategy. Do you know more interesting and effective tools? Share them with the community!

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