February 26, 2021

How do I Choose the Best Keywords for my Website? Guide In 2021

How do I Choose the Best Keywords for my Website

You Asked , How do I Choose the Best Keywords for my Website? We give you this definitive guide with the step by step!

Before starting your web positioning campaign in Google and other web search engines, you need to search for the Best Keywords on which to base your SEO strategy.

Working on an SEO strategy without knowing how to search for the right keywords is a waste of time, and although many claim that searching for the right keywords is a complex process, you will be surprised how simple it can be.

You dare?

This useful and efficient step by step will guide you to find the perfect keywords!

How do I Choose the Best Keywords for my Website?Easy step-by-step guide In 2021 !

“ SEO is important! You must do SEO! Get a good SEO plan! You must search for the right keywords! ”. 

All these are phrases that we hear daily but many times nobody tells us how to achieve it and why SEO is so important to our business .

The fact is that on the internet there are a number of people who are looking for something and who would like to hire what your business offers, but they do not know how to find you! As there will be no magic revelation that can tell them about you, then you must hold tight to the SEO strategy associated with keywords , also known as keywords, and make them connect you with your potential customers.

Finding the right keywords for your website is a task for SEO consultants and the best companies, those that are successful on the Internet. For this, I leave you with this simple step-by-step guide to search for keywords and choose the right ones, develop a good strategy and manage to improve your SEO web positioning to appear in the top positions of Google and other search engines. You will see that it is not complicated!

What is Keyword Research?

The Keyword Research  is an important activity to define an efficient strategy for any SEO company and SEO .

This is a very valuable process for any web page that wants the appropriate web positioning and is interested in knowing what the public is demanding and what the user’s search intention is .

Keyword research is a set of techniques whose sole purpose is to get the list of the most suitable keywords, to position and classify your web page within the results lists of web search engines such as Google and, through this, Be visible when your potential client looks for the service or product that your business can offer.

They are not just words! Generally, they are phrases or strings of words that define what we offer and how we want to be found.

With a good Keyword Research you will detect the keywords in which to position yourself to cover the largest number of potential customers.

Why is keyword research important?

Keyword Research, is important because it will allow you to know what words the public uses when looking for products and services like the ones your business offers. This way you can adjust the content of your website, and the way you present it, to match the way the public expects to find it.

Keywords should help you reach as many potential customers as possible, not drive you away from them. The purpose is that you use the same keywords with which your target audience searches . That is, those keywords that respond to what your potential client demands at the time of doing the search on the Internet.

Read More: How Do You Do Keyword Research? Ultimate Guide For 2021

How to search for perfect keywords?

‘The miracle formula!’, This could be the headline of some articles found on web pages where they have demonized keyword research and SEO Marketing .

The truth is that some web pages, far from explaining how to do such research well, waste time giving tricks on how to do SEO for free and appear among the first in web search engines, which sometimes can work, but it is not optimal. , And watch out for earning yourself a keyword abuse penalty ! More than one business has gone under after a Google penalty!

So leave these ‘keyword wizards’ behind and let’s focus on what is real and effective.

The keywords “seed” are essential

 Choose the Best Keywords

They are those keywords that, categorically, define who you are and what you offer on your website. They are the most important, since from them the other keywords that you want to position in the content of your web page will be derived so that they find you.

They can be the product you sell or the name of the service you offer .

For example, if you have a store that sells food for several types of dogs, you can use ‘ dog food’ as seed keywords, instead of specifying ‘ high protein feed for large and small dogs’ or’ nutritious food for your dog . ‘

After all, you sell dog food! When your customers find you, let them say if it’s nutritious or not.

Brand Terms

It is the easiest way to be found, but it is effective when they have already heard from you and have some reference.

On the other hand, positioning keywords with your brand may make it difficult for you to gain a large volume of traffic to your website, although, if it works, you can earn a very high conversion rate. After all, they are looking for you!

Product terms

If they look for the same brand of product that you are selling , you must appear yes or yes. For example, ” HP multifunction printer “.

The probability of generating a high conversion rate is more than evident.

Terms of competition

It is important to be able to gain ground to your main competitors .

Combining this SEO strategy, with the services of an advertising management company in Google Ads , or launching the campaign yourself, will help you to be stronger on the Internet than your competition. But you have to be generous with your budget and Google Ads bids for this and search for suitable keywords.

Substitute product terms

You can substitute the name of a product for another more relevant and popular with the public. This seeks to improve the volume in the conversion rate and the traffic to your website.

For example, if you sell only pencil sharpeners (of all types, models, colors and sizes) you are more likely to gain traffic and sales by choosing ‘ school stationery ‘ as your keywords rather than just ‘ pencil sharpener ‘. You are not lying, but you are expanding your universe of potential clients.

Supplemental Product Terms

Searching for keywords and using those that complement your products or services can help you increase the volume of conversions.

One way is to post ads about your pencil sharpener business on the web from someone who sells erasers and pencils, for example.

Hearing terms

Understanding what your audience wants and how they are looking for it will be the key to gaining traffic and achieving high conversion. Audience terms encompass huge possibilities, so it’s up to you to take advantage of them.

For example, you sell sharpeners, but you know it’s not few people not called so and do so referring as ‘ razor pencils ‘, ‘ pencil sharpeners‘ ‘ sharpener ‘, ‘ chopper ‘ or ‘ pencil sharpener ‘ among others.

The user’s search intent

If you can understand what the user’s search intention is, you will be able to respond to their needs .

Users search to find out about a topic, to find a specific web page, to get a product or service they need and to contract the service or buy. Answer this with your keywords and you will have achieved success.

Brainstorming with keywords

Brainstorming will make your job easier and more practical. Take the time to search and write down all the keywords, or strings of words, that come to mind when you think of your website or business, and what words users might search for you .

Put yourself in their place! Imagine that you require a product or service, how would you look for it? What words would you use?

Study your competition in keyword search

Some presumptuous people say they have no competition and that is why they ignore it, but studying your competition is key for your business to take off and increase your profits.

Do an SEO web analysis to find the keywords, analyze those that your competition uses and compare with yours. Improve what you should and also evaluate those new keywords that you can implement, so that your presence in web search engines is greater.

If your competition is gaining more customers and you are still raising wings, why not take a look?

Use the available tools to search for keywords

Fortunately, you are not alone in keyword research , but there are several tools that make your work easier and are very easy to use.

Some allow you to do the analysis of your competition, and of your own website, for free, and others are paid, but it is money well invested. With Google Trends , for example, you can improve your SEO strategy and you won’t have to pay anything.

By using these tools, you guarantee the success of your research and open yourself to the possibility of searching and finding new keywords (keywords) that your competition does not use yet.

Strengthen your SEO vocabulary

You should expand your SEO vocabulary a little more so that you better understand how it works, and properly interpret the results that the keyword analysis tools show you . Let’s see what are those terms that you should not miss.

Search volume

It is the number of times that a keyword or key phrase is searched on the Internet.


Clicks indicate the number of users who, once they searched for a certain keyword, agreed to enter the web page that the search engine gave them as a result.

Put plainly, it doesn’t do you any good to have the right keywords , and appear in the search engine results, if people don’t search for it that way or find your website.

Keyword difficulty

Searching for keywords can be easy. The problem is choosing the correct ones. Some of them can be very difficult to appear on Google, so pay close attention to them.

To find out how difficult the words or strings you have selected are, use one of the available research tools.

Cost per click

The cost per click, known as CPC, consists of the price in Google Ads campaigns that you must pay for each click you get, when buying advertising in the web search engine through an ad that users enter with a click.

Using Google Ads , search engine advertising based on cost per click, is a good tool in marketing combined with SEO but, if you do not choose the right keywords and achieve a high conversion, it will be very expensive, literally.

If you want to know more, I recommend you read our article on how to decide between investing in SEO or SEM PPC (Google Ads) , very interesting!

Main terms

They are generic searches. They do not lead to a specific page, but rather represent those simpler keywords from which you can start your research.

For example ” women’s shoes “, ” men’s clothing “, and so on.

Long-tail keywords 

They are those keywords, or rather key phrases (they have at least three words ), which have less competition in web search engines and can be positioned more easily despite the fact that they generate a lower search volume.

They are of great help and interesting in any SEO-based marketing strategy.

Get organized!

Once you have followed all the steps that I have indicated, you must organize the information collected so that you can analyze it with a cool head and determine your final SEO strategy with the perfect keywords.

Organize the words and phrases you have researched according to the main topic (of your page or business), according to the user’s search intention and according to the value of the keywords.

This way you will know which ones will better position your website and which ones will achieve a high conversion .

Strategic plan for the best ROI

Whether we want to admit it or not, ROI ( return on investment ) is the main objective for which we work so hard to have the correct SEO strategies .

Therefore, determine each keyword according to the volume of traffic and conversions it can give you, especially if the CPC is part of your digital marketing plan in combination with SEO and SEM .

If a keyword doesn’t make you money, why do you keep keeping it?

Create landing pages

Creating landing pages  in English, is an effective strategy in digital marketing, so do not leave it behind.

For this strategy to be positive, you must create pages that look attractive and novel for the user and that rank well against the keywords you have selected.

You do not need to create a landing page for each keyword, just one will suffice but it is well optimized.

How to optimize a landing page? Leave content that is helpful and invite the person to take an interest in what you offer. Be brief, add interesting titles, add multimedia material, and leave a short form (just the basics) for the user to fill out.


Finding and analyzing the Best Keywords is key to web positioning

The best way to find the correct keywords is by following the steps and recommendations that we leave you. By doing this research you are guaranteeing positive changes for your page or business.

Don’t get hung up on knowing the best keyword density ; It is not about looking for keywords in quantity, but in quality. It is not just about being in the top positions of Google’s results pages, but also about gaining a high volume of clicks from users who end up being customers of your company.

You asked, How do I Choose the Best Keywords for my Website?

Hope you got your answer…